In 2011, MIT Sloan and Babson F.W. Olin MBA students completed a research study into the ROI of using HubSpot software. The following are highlights of the key findings.
TRAFFIC IMPROVEMENTS: Overall, users experienced an average 13% increase in visitors each month.
- After three months of active use, users experienced an average of 32% increase in leads per month.
- After twelve months of active use, users experienced 26.4 times more leads.