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The Return on Investment of Using HubSpot

In 2011, MIT Sloan and Babson F.W. Olin MBA students completed a research study into the ROI of using HubSpot software. The following are highlights of the key findings. 

TRAFFIC IMPROVEMENTS: Overall, users experienced an average 13% increase in visitors each month.


  • After three months of active use, users experienced an average of 32% increase in leads per month.
  • After twelve months of active use, users experienced 26.4 times more leads.    

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© 2011